This may be an unfair generalisation but here in the UK we are not that familar with Squiddles. Indeed the only reason I have ever heard of them is because we are getting increasingly frequent requests from customers in the US to produce a "Squiddles Lunchtop" lunchbox. So some research was required to find out why we are getting orders for the same photo lunchbox from all over the States.... and I found the Squiddles! Also, rather wonderfully, I found a tumblr post featuring one of our very own lunchboxes!
So it appears that people are using this image and uploading it to the http://www.lunchboxesetc.co.uk site to order one of our photo lunchboxes COOL!
We'd love to hear from Squiddles fans about what you are using them for!